We are UC Berkeley’s student-run Product Design Team. We are a multidisciplinary group of undergraduate and graduate students drawn together by a love for innovation – that is, creativity applied.

The goals of Berkeley Innovation as we continue semester to semester include: learning and applying creativity and brainstorming techniques, working in teams on design projects for real-world clients and contests, keeping up to date on the latest in the design and tech worlds, and learning the ins and outs of the design process–from client acquisition to product demoing and production.

Our alumni continue to innovate in places such as IDEO, Apple, Sony, Accenture, and even the US Patent and Trademark Office.