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a good title

Thursday, July 24, 2008 10:30 AM, Jen

Every time you turn on the television now you see an ad for acne treatment or some sort of magic cream that will make your wrinkles go away. People buy into a lot of the scams out there hoping they can get their wrinkles to disappear overnight, like the model in the advertisements did. While I absolutely believe that there are several great acne treatments out there, I find it hard to jump on the wrinkle removing wagon. Instead of hoping for a wrinkle treatment years from now, you should just try and take care of your skin the best you can, by using sunscreen. Not only will that help to prevent wrinkles, but it will help to prevent yourself from getting skin cancer as well. The other thing is who said wrinkles were bad? It is a natural part of the aging process to wrinkle as you get older, and I think because we see more and more famous people in the media having surgeries done or having ‘perfect' bodies, we feel like that is the way it is supposed to be. But everyone's body is different and ages differently and at its own pace, so you should never compare yourself to others, especially someone you see on television. Another thing I think is really big right now is having celebrities advertise acne treatments. I can't remember the specific brand, but there is one acne treatment that is advertised by Jessica Simpson, as well as a few other famous singers or actresses. This is a way for you to buy their product and think, “I can be like Jessica” or whoever is doing the ad. That particular celebrity now has a ton of confidence and can get up on stage and sing in front of thousands of people without having to worry about their acne, and now you feel like if you buy that product you somehow have that ability too.

It is wonderful that companies are coming up with products like acne treatments and different wrinkle creams that can help people feel better about themselves. But I hope that when advertising these products, companies think about the affect their advertisement has on the hopes of the consumer. If it works for Jessica Simpson magically on television, but the consumer, who is probably in their teens, gets that product home and it doesn't work, they may feel even worse about themselves than they did before.