online marketing
A friend of mine opened a website and asked me to take a look. He thought maybe he had done something wrong since he had his site up for about 3 months and still wasn't getting any traffic into his site. He had made a few sales and was happy that he had, but he really felt that this far into it his business should be starting to take off. I looked at the site and it was really impressive. Everything I clicked on worked really well, the pages were well designed, and it looked very professional. I told him that I really didn't see any reason why his site wasn't booming and told him that maybe he should consider consulting a professional to see what they thought. Well, he did just that and got a whole education on the internet world. A local guy suggested that he come in and see him so that he could show him exactly what he was missing, and so he did. For a $25 consultation fee this guy showed him that what he was truly missing was the online marketing aspect of his business. He said that search marketing was one of the best ways to get his website rolling and that for a small start up fee, he could do some of this for him. He showed my friend how other websites get themselves at the top of the searches on the big search engines, and said that the process isn't too difficult if you know how it works and what you are doing. He showed him sites that were showing in the top sites and then he showed him page rankings and keywords and how all those things factored in to how much traffic his site was getting. He said you can have the best site and best products in the world, but if no one can find you then you still can't have a successful business.
My friend went online and researched some of the things this guy was talking about and found out that all this stuff was true. He immediately called the guy back and signed on with him for 6 months to see if he could get his business moving. Sure enough he has only been signed on with this guy for a few weeks and he is already noticing the difference. He thanked me for sending him to seek help as he never would have uncovered the secrets to internet success on his own.