Texas SEO
My website marketing class is going to be exactly the sort of thing I want to learn. I already know quite a bit from my last job working for a web designer, so I should ace the class. But we get to really dive into a certain subtopic for our final project, which we will do in teams of 4. The subtopics are Graphic Design and the client experience, Search Engine Optimization, pay per click advertising, Email marketing, shopping cart issues abandonment.
We choose 2 topics, I put search engine optimization or email marketing. I got SEO, which I wanted, and the 3 others on my team are pretty interesting. What I like the most about this project is that each topic has a company mentoring for the topic. So in addition to our online research, we have sources at a particular company to interview, and they will even share some data with us. We also get to spend a ½ day in their office picking their brains, it is quite an opportunity. So for our topic, there is a Texas SEO company that we will be able to work with. Our school is far from Dallas, so a Dallas SEO firm will be an overnight trip. And there is a nice looking smart guy on my team, so this could be fun.
Dallas-Deep Ellum is a fun area, and we already talked about going out that night to some bars. Luckily we will be in the office during the later part of the day, and then can stay over. Maybe we will hit it off with some of the staff and they will go out with us. That would be an excellent networking opportunity, plus we could learn even more. People that work in internet marketing tend to be young and creative, and the office environments I have heard are relaxed and progressive. And small. I am really very eager to check this out.
The crux of our project will be to take one of the team member's uncle's website and give it an SEO makeover. We won't have time to really see the results, but we will be able to show what changes we made and why. Results would be much better, I hope our project is not considered weak because of that. I am pretty sure the focus is on research and learning/reporting on a topic more than performing an experiment.