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Introduction to Internet Advertising
We are constantly bombarded with mass media advertisements in daily life. Recently, the internet has become the new venue through which such advertisements can reach viewers. Both through pop-up ads, banners and the mere visitation of a website, companies have begun to advertise their products through the World Wide Web.
Many believe that Internet Advertising is the key to the new generation of business. Others, however, contend that internet advertising does little to impact a consumer's mind. Regardless of which side you believe, it is clear that many major businesses are beginning e-Marketing campaigns and that it is a growing source of advertisement for such businessses. Apple has been giving away iPods through the "special offers" of other companies. Other companies use pop-up ads (Orbitz.com) to lure in the potential consumer. Although the method may be different from company to company, e-Advertising is definitely becoming more and more popular.
This website details the various parts of my research regarding internet advertising. Whether you would like to see a brief history of internet advertising over the years, or you would like to see what my hypothesis and conclusion are, you may click the links above and go to a page that will show you. I hope you enjoy the website
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