Intro

Do you want to know the consumers' concerns on online shopping?

Are you a non-online shopper or are you hesitant to shop online?

Do you want to find out what is in the future of online shopping?

Then you've come to the right place!

As Internet is becoming more widely used, online shopping is also growing tremendously. As many businesses are attempting to globalize their sales, Internet becomes the primary means of advertising and selling their products or services worldwide. Many businesses are creating web pages in addition to their retail stores, and many start their businesses with online stores alone. Online store is the number one remote shopping method that consumers use nowadays, on top of phone orders, mailing, ect. A recent study found that approximately half of U.S. populatoin have made purchase online (Miyazaki & Fernandez, 2001 ). Although there are advantages of online shopping that attract consumers, there is room for further growth of online shopping. There are many factors that contribute to customer satisfaction when shopping online. Most importantly, customers need to trust online businesses to shop on their Web sites. Thus primarily, online vendors need to build customer trust. Consumers' mistrust about online vendors and risk perceptions about onlins shopping can discourage further growth of online shopping. In addition, other technological factors, such as ease of finding products and delivery speed, are important to satisfy customers. This Web site will examine advantages and customer concerns relating to online shopping and provide possible solutions to these concerns in order to reduce negative perceptions and to facilitate shopping for higher customer satisfaction.