Depictions of females on television are evolving. There are now more and more shows about girls: Sister Sister, My So-Called Life, Moesha, Daria etc...The featuring characters on these shows are not the traditional beautiful but brainless types. Even the James Bond movies, which tarditionally are exploitive (one Bond Girls' name was Pussy Galore), are creating substantive female characters. In Tomorrow Never Dies, Michele Yeoh breaks out of that infamous Bond Girl title with conviction. Her character is representative of a real life girl: strong, intelligent and complex. Although portrayals of females in films and on television shows are becoming less degrading, some dimensions of the media refuses to change. As a young girl is growing up, her surrounding culture is still sending her oppressive messages about female roles and shaping her to behave accordingly. The various baby dolls and kitchen sets we grew up with are teaching girls to be maternal and domestic. Our Barbie Doll with her proportionally impossible figure forever imprints on us the standard and importance of beauty. Before they can even develop a sense of self, young girls begins to play with toy makeup and jewelry sets, as if self-worth resides in physical attractiveness. When the young girl approaches adolescence, she will read some of the many teen magazines that target adolescent girls. These magazines become young adolescent's bible on womanhood. With articles such as "How to Get Him to Notice You" and "Quick Fixes for Your Worst Bad Hair Days", the focus of teen magazines is on obtaining social popularity. We have been prescribed the formula for happiness--beauty. During daytime television, degrading advertisements of weight loss programs and plastic surgeons overwhelms the airwaves. These commercials often portray a young, happy, beautiful girl who has undergone the program saying, "Thank you...XXX changed my life!"