According to ComScore Networks, online spending (excluding travel purchases) from Nov. 1 to Dec. 26 hit $23.1 billion, a 26 percent increase from the same period in 2005.
(Hall)
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Nielsen//Net ratings analyzed how holiday spending patterns changed throughout the past 4 years. In 2002 just 16% of holiday spending went towards online stores, while in 2005 holiday season online merchants attracted 27% of all spending.
20% of consumers who shop online increased their buying as the result of higher gasoline prices in September 2005; Retail Forward said 6.7% of consumers who shop online said they are shopping online much more as a result of high gas prices.
According to NPD Group, 40% of all Americans have purchased gifts via computer and spent more than $145 billon online in 2004.(E-commerce)
34% of consumers shop online before they ever get to the store, while 39% go directly to a retailer's Web site without any prior online research. ComScore also says that 36% of shoppers have bought online and picked up in-store.
40% of consumer will avoid buying from small online retailers due to identity fraud issues according to TRUSTe
40% of online shoppers report a lack of satisfaction with item return process, says PriceRunner.
According to NPD WORLD, 45% of consumers buy computers and consumer electronics to directly in stores.
According to the latest “eHoliday Mood Study,” from Shop.org and BizRate.com, 45% of US online buyers are researching gift purchases in stores or in catalogs (offline) and then buying them online. This compares to 50% who are researching online and then purchasing offline.
As of the 5th week of the 2005 holiday season, 30% of consumers had not started their online shopping
50% of consumers fear to shop online because of spam. And, more than 50% of consumers recently surveyed by Jupiter fear the personal information supplied in an online transaction will be sold to a retailer's marketing partners and generate unwanted marketing messages.
64% of women and 60% of men shop online.
According to Sweeney Research, 76% of consumers believe online shopping is becoming safer. In a similar study conducted 18 months ago, that figure was 66%.
A survey by Campus Market Research, found that 91% of US college students are online daily, 74% prefer to buy textbooks at online stores
According to Yahoo! Small Business and Harris Interactive, 90% of holiday shoppers consider free shipping the best incentive
Forrester Research and Shop.org predict that several retail categories will experience steep growth in 2005, largely due to the growing acceptance of online shopping by women. Online sales of cosmetics and fragrances are expected to grow 33%.