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The RAZA Recruitment & Retention Center's goal is to increase the enrollment of Chican@/Latin@ students in institutions of higher education by sending UCB students on recruitment trips to local area high schools and community colleges. The center also helps improve the retention rate of Chican@/Latin@s through various programs and events.

The RAZA Recruitment & Retention Center is sponsored by the CAL ASUC and collaborates directly with the Bridges Multicultural Center.