# 24 May 2007, 11:50AM: Creating Value & Expressing It:
In reference to business models and the ability to respond appropriately to different stimuli, as well as Built to Last (current Fog Creek reading):
The communications you make with your vendors, your business partners, your customers, your investors, your employees will stress different bits of your business model, because people will ask "what's your business model?" and mean different things.
Everyone's an entrepreneur, investing the capital of their own lives - you, yourself, might want to consider your "business model."