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20 Aug 2008, 09:56AM: Time To Reread Aronson: I dreamt this sociology principle and wonder whether I'd read it somewhere before:

The urge to conform to the behavior of others in your group and the merging of your sense of self with the mission of the group are orthogonal. Those whose identities include group membership or mission, yet who don't fear the penalties for superficial nonconformity, turn into gadflies.

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