Over 7 years of professional work experience, with emphasis on marketing and the Internet. Strong leadership, combined with solid project management skills and the ability to assume multiple responsibilities, in addition to notable technical and creative qualifications. Extensive knowledge of technology, entertainment, youth, and marketing. Recognized for outstanding work ethic, dedication, and attention to details.

YA! INTERNET, LLC · San Fancisco, CA
Marketing Consultant (05/06-09/06)

• Constructed complete product specification for high-traffic direct marketing website.
- Site yielded over 20 million pageviews within a month of launch (source: Alexa rankings).
• Managed the site graphic designer on a regular basis, ensuring product delivery matched the site specification.
• Collaborated closely with engineers on site implementation including directing QA best practices.

TAGGED, INC. · San Fancisco, CA
* Tagged.com, initially a subsidiary of Jumpstart Technologies, was eventually spun out in November 2005.
Advertising Manager (12/05-05/06)

• Led advertising and sales operations for the teen social networking site Tagged.com.
- Aggressively prospected, identified, negotiated, and won new advertiser relationships.
- Crafted and delivered media plans and proposals for prospective clients.
- Managed and trained the sales team regarding ad campaign implementation, management, and tracking.
• Responsible for month-over-month growth in the recently established sales department.
• Closed high-profile clients including: Coca-cola Company, Buena Vista Pictures, Twentieth-Century Fox, Universal Home Entertainment, and Interscope Records.

Other responsibilities:
• Interacted with potential partners on business development opportunities for the site.
• Developed product specifications for new popular site features, including page customization, music, and blogging.

Sales Operations Manager (11/05)

• Self-trained to handle sales duties at Tagged.com in conjunction with responsibilities for Jumpstart Technologies.
• Setup and administered extensive Salesforce database; began generating contacts at key targeted accounts.

JUMPSTART TECHNOLOGIES, LLC. · San Fancisco, CA
Business Development Associate Manager (09/05-11/06)

• Interfaced with over 30 list management and advertising network partners daily.
• Responsible for 150% growth in General Internet monthly revenue.

Business Development Associate (06/05-08/05)

• Served as email campaign manager for General Internet division.
• Managed new clientele in conjunction to overseeing existing external partners.
• Continued in duties as listed below.

Email Marketing Campaign Coordinator (03/05-06/05)

• Conducted comprehensive accounting for all external parties on a weekly and monthly basis.
• Delivered campaign optimization through compilation and analysis of traffic data from all direct marketing campaigns.

APTURA MARKETING SOLUTIONS · Berkeley, CA
Founder and Lead Designer (08/04-Present)

• Direct a design firm specializing in creative marketing for the often overlooked small business market.
• Design unique brochures, graphics and websites to assist in small business branding.
• Consult on marketing strategies and search engine optimization for companies.

PFIZER, INC. · New York, NY
Marketing Operations Intern (06/04-08/04)

• Managed, researched, and developed a business plan for a corporate transition to electronic referencing through collaboration with internal departments and advertising agencies.
• Compiled and designed best practices guidelines for new marketing operations processes for various drug brands, including Zyrtec, Detrol LA, and Zithromax.
• Worked closely with several Marketing Operations Managers. Gained exposure to marketing strategy and procedures, in addition to streamlining and optimizing business processes.

OFFICE OF RESIDENTIAL COMPUTING • University of California, Berkeley
Lead Marketing Coordinator (05/02-02/04)

• Supervised the marketing team of the campus residential computing department.
• Targeted customer needs and developed new methods of reaching students through various publicity campaigns, in addition to updating the department website.
• Established and executed team policy and budget spending during the year.

Marketing, Publications, and Web Designer (11/01-05/02)

• Launched campus-wide marketing and branding campaigns.
• Developed print and web marketing materials such as brochures, flyers, and micro-sites.

AJV GROUP · Princeton, NJ
Consultant (04/03-Present)

• Research and determine architectural designs, evaluate properties, and identify prime real estate locations.
• Manage several rental properties, including interfacing with existing tenants and working with real estate agents to prospect new interest.
• Work with real estate agents across the nation to expedite sales or leases of investment properties.

CENTER OF ANALYSIS FOR PUBLIC AFFAIRS / NEW JERSEY REPORTER • Princeton, NJ
Online Editor/Editorial Assistant (12/99-08/01)

• Wrote and researched articles for the political magazine, the New Jersey Reporter.
• Responsible for the redesign and maintenance of the non-profit organization’s website.

PUBLIC AFFAIRS RESEARCH INSTITUTE • Princeton, NJ
Editorial Assistant (12/99-08/01)

• Co-authored 2 state almanacs: the New Jersey Municipal Almanac and the New Jersey Almanac.
• Redesigned and maintained the website for the non-profit organization.

Markateen.com • (03/06-Present)
Founder

Marketing consultancy offering insights into the tastes and psyche of American teenagesr of today. Established and maintain a weblog dedicated to chronicling and commenting on marketing and technology ventures in the youth space.

University of California, Berkeley • (09/01-12/04)
BA in Legal Studies. December 2004.

Awards

• Emerging Leader Alumni Scholarship
• National Merit Scholarship
• Target All-Around Scholarship

Technical

• Web design/Computer languages - HTML, Javascript, CSS, PHP, MySQL, C++, Basic
• Graphic programs - Adobe Photoshop, Macromedia Fireworks, Flash, Corel Draw
• Publication programs - Adobe Illustrator, PageMaker, InDesign, QuarkXPress
• General computing - Microsoft Office, Visio, Microsoft Project, Adobe Acrobat, OmniGraffle

Languages

• Conversational Mandarin, Taiwanese, and French