کتاب های صوتی در حال پررونق در انگلستان

در انگلستان کتاب های صوتی در حال افزایش است. تحقیقات جدید توسط Harris Interactive در بر داشت که در سال 2019 15 درصد از استرالیایی با گوش دادن به یک کتاب صوتی در حالی که چاپ باقی مانده است بیشتر نیروی غالب با 77 ٪ از جمعیت را به عنوان خوانده شده یکی در سال گذشته است. در سال 2019 کتاب صوتی فروش افزایش 43% و تولید £69 میلیون.

متوسط کتاب صوتی کاربران مرفه مردان با سن بین 18 تا 34 سال است که گوش دادن به حداقل چهار کتاب های صوتی در هر 12 ماه. دلیل اصلی برای انجام این کار عبارتند از سرگرمی و تحریک مغز. به طور کلی مردان به مراتب بیشتر از زنان گوش دادن به کتاب های صوتی در حالی که کار رفت و آمد و در حال اجرا خارج از منزل.

لی لانگفورد ارشد مدیر پژوهش و فناوری, رسانه, ارتباطات و سرگرمی در Harris Interactive گفت: “انتشارات جهان است که مشتاق در مورد روند مثبت از کتاب های صوتی در سال های اخیر و با رشد بیشتر از 25 درصد پیش بینی شده برای سال 2020 وجود دارد آموخته های کلیدی از تحقیقات ما کمک خواهد کرد که به حداکثر رساندن توانایی های بالقوه خود.

تحقیقات نیلسن کتاب یافت محبوبیت از کتاب های صوتی در انگلستان بودند و به خصوص در میان شهری-مسکونی مردان در سن 25 تا 44. لورنس Howell, محتوا, مدیر سمعی – آمازون متعلق به کتاب صوتی پلت فرم — می گوید: آنها نیز دیده می شود رشد و بزرگ در 18-به-24 گروه سنی است. “این است که یک گروه سنی است که به طور سنتی قوی کتاب-خرید گروه است.” یک مطالعه توسط ناشر ارتباط پیدا 54 درصد از انگلستان خریداران کتاب صوتی گوش دادن به آنها را برای راحتی خود را در حالی که 41 درصد فرمت را انتخاب کنید چرا که آن را اجازه می دهد تا آنها را به مصرف کتاب هنگام خواندن چاپ امکان پذیر نیست.

چرا کتاب های صوتی در حال تبدیل شدن به کسب و کار در انگلستان ؟ بیش از نیمی از کتاب صوتی شنوندگان 57 درصد می گویند که آنها هیچ وقت به نشستن و خواندن کتاب های فیزیکی. مردم دیگر یافت می شود که عمل گوش دادن به یک کتاب صوتی همهجانبه بیشتر و صمیمی تر از خواندن است.

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